As digitisation continues to gain momentum and comsumers’ trust in e-commerce channels increases manufacturers are losing control over how consumers perceive their brand. With our RRP/MSRP-MAP monitoring, however, you can assess and safeguard your brand value!
priceintelligence’s RRP/MSRP – MAP monitoring is instrumental in uncovering any MSRP deterioration in your product portfolios. You gain detailed insights into the extent and frequency of undercutting of your preferred minimum prices across your categories and product types. You can also analyse historical trends to identify patterns in MAP undercutting, identify drivers and anticipate retailer behaviour.
You can use this information to determine which products are being actively promoted in the market. Moreover, you can also identify those retailers who undercut your MAP particularly frequently. You will be notified immediately of any negative trends.
“With price intelligence, we were able to gain a comprehensive overview of pricing and sales structures in e-commerce.”
Manager (3rd Party) eCommerce
„In a saturated e-commerce landscape, manufacturers are struggling to uphold brand value. Manufacturers must identify the downward spiral of prices and product value straight away. Our RRP/MSRP – MAP monitoring provides you with an accurate insight into what is happening online.“
Customer Success Manager
Set up the alerts you need and be notified by email of price changes and price undercutting. We have designed our dashboards, reports, and a variety of graphs together with several brand manufacturers to help you make the right strategic decisions based on reliable data. Should you require further, more specific reports, our BI and Data Science team will be happy to implement a solution according to your individual needs.
With our RRP/MSRP – MAP monitoring solution, you will be able to start in no time at all and receive meaningful results within hours, without any IT effort. As a rule, we keep exports simple, and our importer is very flexible. We use, for example, CSV files from your ERP, PIM or shop system, which you do not need to adapt any further.