We value your privacy.
At Price Intelligence GmbH, we take the protection of your personal data very seriously. We want you to feel safe and at ease when visiting our website.
We are committed to respecting your privacy and protecting your personal data and business data. We take this fact into account in all our business processes. Any personal data you supply when visiting our website will be treated confidentially and only processed in accordance with current legislation and regulations.
We endeavour to ensure that the information we hold is accurate and kept up to date. Should there be any inaccuracies in the data, please inform us as soon as possible in order to rectify them promptly.
1) Name and contact details of the controller and the company’s Data Protection Officer
Controller: Price Intelligence GmbH (hereinafter: Price Intelligence)
Motorstraße 25, 70499 Stuttgart, Germany
Telephone: +49 711 / 75886-600
Represented by: Michael Fieg, Thomas Sperrfechter
Price Intelligence’s Data Protection Officer:
AD REM GmbH, Heilbronn
2) Collection, storage and processing of personal data
The legal basis for the processing of this data is set out in Art. 6 (1) (1) (f) of the GDPR.
Where you are invited to submit personal information (e.g. email address, name, postal address) the submission of this information is purely voluntary. Personal data is only stored if you voluntarily provide it for a determined purpose, e.g. in connexion with a registration, a survey, a cost-free offer or the execution of a contract. By registering for an event, you expressly consent to our use of your personal information for the purpose of registration and automated processing of the event and, if necessary, to our disclosure of submitted information to our subcontractors. Otherwise, we will not disclose your personal data to third parties and we will not send you any advertising material from third parties.
The legal basis for the processing of this data is Art. 6 (1) (1) (a) of the GDPR.
The provider of this website automatically collects and stores the following information in so-called server log files, which your browser automatically transmits to us:
- Browser and browser version
- Operating system
- Referrer URL
- IP address and hostname of the accessing computer
- Date and time of the server request
This information is automatically collected and temporarily stored and will also be automatically deleted.
None of the information stored in the log files can be attributed to a specific person. We will not associate these data with any other information. We reserve the right to retrospectively check the data if there is possible evidence of the use of this site for illegal purposes.
The legal basis for the processing of your data is Art. 6 (1) (1) (f) GDPR.
3) Use and disclosure of personal data and specification of purpose
We recognise the importance of protecting the privacy of the users of our website. We endeavour to collect, process and use any personal information in accordance with the relevant data protection legislation and only to the extent necessary for the purpose of contract execution, to protect legitimate business interests with regard to providing advice and support to our customers as well as to tailor our products and services to suit our customers’ needs.
Furthermore, we process the above-mentioned data for the following purposes:
- to optimise the connection to our website;
- to ensure the user-friendliness of our website;
- to evaluate the security and stability of the system;
- for other administrative purposes.
This contact data is explicitly provided on a voluntary basis and with your consent and will be processed in accordance with Article 6 (1) (1) (a) of the GDPR. Once we have provided a response to your enquiry and the purpose has been fulfilled, personal data provided via the contact form will automatically be deleted.
We take all reasonable precautions to protect your data from misuse, alteration, loss, destruction, unauthorised access or unauthorised disclosure. We use SSL encryption to ensure sensitive data is protected during transmission over the Internet.
We continually update our security practices in light of new risks and developments in technology.
The type of information stored in a cookie depends on the device used to access the website. However, this does not mean that we can automatically establish your identity.
Cookies allow us to tailor information to suit your needs and to make your visits more enjoyable.
We use session cookies to recognise you and carry information as you navigate between pages during a single browser session. They are automatically deleted at the end of the user session, when the web browser is closed.
We also use other temporary cookies that are stored on your end device for a limited period of time to make our website more user-friendly. These cookies allow us to recognise your device the next time you visit and to remember your actions and preferences over a period of time, so you don’t have to keep re-entering them whenever you come back to the site.
Our cookies process personal data for the aforementioned purposes in order to pursue our legitimate interests and those of third parties in accordance with Article 6 (1) (1) (f) GDPR.
Facebook Custom Audience
6) Analytics and tracking tools
We use the tracking tools outlined below in accordance with Article 6 (1) (1)(f) GDPR. With these tracking measures, we want to optimise and personalise your experience of the site. Furthermore, they enable us to monitor and analyse web traffic on our site to help us improve the website’s content. These interests are considered legitimate interests within the meaning of the aforementioned provision. The details of the type of data that is collected by the tracking tools and the respective purpose of the processing are outlined below.
Google Tag Manager
Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager. http://www.google.de/tagmanager/use-policy.html
To improve our website and to provide our visitors with information specifically tailored to their interests, we use Google Analytics, a web analytics service provided by Google, Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). Google Analytics generates pseudonymised usage profiles by means of cookies (see “Cookies”). The information about your use of this website (including your browser type/version, operating system, referrer URL (the previously visited page), host name of the accessing computer (IP address), date and time of the server request) is transmitted to and stored by Google on servers in the United States. This data is used to analyse website traffic, to compile reports on website activity and to provide other services related to website and internet usage for marketing purposes and otherwise to allow us to improve our website. Google may transfer this information to third parties where required by law, or where such third parties process information on Google’s behalf. Under no circumstances will Google associate your IP address with other Google data. Users’ IP addresses are anonymised to prevent tracking of personal data (IP masking).
You may prevent the installation of cookies by adjusting the settings of your browser accordingly. However, please note that, if you do so, you may be unable to use all features of this website.
Furthermore, you may prevent the collection of data (including your IP address) through cookies while using this website, as well as the processing of such data by Google, by downloading and installing the following browser plug-in: https://tools.google.com/dlpage/gaoptout.
As an alternative to the browser plug-in, you can also prevent Google Analytics from collecting data by clicking this link. This will set an opt-out cookie which will prevent your data from being tracked when you visit this website: Disable Google Tracking.
The opt-out cookie will be installed on your device and will only prevent tracking on the browser you are currently using and only for our website. If you delete the cookies from this browser, you will have to reinstall the opt-out cookie.
For more information about Google Analytics, see https://support.google.com/analytics/answer/6004245 (Google Analytics Support).
Google Adwords Conversion Tracking
We use Google Conversion Tracking to help us measure website effectiveness and thus improve our website. Google AdWords places a cookie (see “Cookies”) on your computer when you access our website via a Google ad.
These cookies lose their validity after 30 days and are not intended to identify you personally. If you access specific pages on our website and the cookie has not yet expired, Google and we can recognise that you, the user, have clicked on an advertisement that we placed with Google and were forwarded to our website.
Each Google AdWords customer is assigned a different cookie. Thus, by default, cookies cannot be tracked across websites of different AdWords customers. The information obtained with the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. As a result, AdWords clients are informed about the total number of users who clicked on their ads and were forwarded to a conversion tracking tag page. However, they do not receive any information that would identify the user personally.
If you do not wish your activity to be tracked, you can block the Google AdWords conversion-tracking cookie, e.g. by changing your browser settings to disable third-party cookies in general. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the “www.googleadservices.com” domain.
For more information about privacy and conversion tracking at Google, see: https://services.google.com/sitestats/de.html
We also use Google’s re-marketing technology. This technology will display to users who have previously visited our site and shown an interest in our services, relevant ads for our services as they navigate websites that are part of the Google Display Network (GDN). Cookies are used to track and analyse user behaviour when visiting the website and, subsequently, to make product recommendations and display targeted advertisements based on the user’s interests.
This website uses Google Fonts, a typeface visualisation service provided by Google. Through the integration of these Web fonts, some data, including your IP address and the addresses of our Web pages that you visited, will be transferred to and stored on Google’s servers in the USA.
8) Use of social plug-ins
Some of our web pages include social plug-ins of the social networks Facebook, LinkedIn, Xing and Twitter to promote our company and services.
The legal basis for the processing of this data is Art. 6 (1) (1) (f) GDPR (data processing for the purposes of legitimate interests). Responsibility for compliance with data protection rules lies with the respective social media provider.
Facebook, Linkedin, XING, Twitter
Our website uses social plug-ins (“Plug-Ins”) of the following social networks: Facebook.com (Facebook Inc., Palo Alto, USA, „Facebook“), Linkedin.com (LinkedIn Inc., Mountain View, USA, „LinkedIn“), Xing.de (XING SE, Hamburg, Deutschland, „XING“) and Twitter.com (Twitter Inc., San Francisco, USA, „Twitter“). The provider of the Plug-In can be identified by the respective logo or the words “Facebook”, “LinkedIn”, “XING”, “Twitter” or “Like” or “Share”. On our website, Plug-Ins are deactivated by default. They will only be activated if you click on the respective symbol/button. By enabling an initially disabled Plug-In, your browser will connect to the corresponding social network servers, and you will thereby automatically give your consent to your data being transferred to the respective provider from that time forward. If you are logged in to the respective social network, it may link information about your visit to this website to your personal user account. If you interact with the Plug-Ins, the corresponding information will be transmitted directly from your browser to the social network platform and saved there. For more detailed information on the scope, type, and purpose of processing of this data by Facebook, LinkedIn and Xing, and on your rights and setting options for the protection of your privacy, please refer to the privacy policies of the respective social media provider. If you do not wish to have information transferred to the social media provider, you should log out of the respective social media provider’s site before visiting our website.
For further information on the data protection of the respective social media providers, please refer to
Our website uses the video platform YouTube.com (YouTube LLC, San Bruno, CA, USA, „YouTube“). YouTube is a platform that enables playback of audio and video files. When you view a web page on our site with an embedded YouTube video, the player will establish a connection to YouTube in order to ensure the technical transmission of the video or audio file. When a connection to the YouTube servers is established, data is transferred to YouTube.
10) The use of live chat
11) External links
This website contains links to websites operated by third parties that are not affiliated with or otherwise connected with us. If you use these links, you will leave this site and we will have no influence on the collection, storage and processing of data by these third parties (such as, for example, the IP address or URL of the page that contains the link), as websites operated by third-party companies are, by nature, beyond our control. In no event shall Price Intelligence be responsible for the processing of personal data by third parties.
12) Right of objection
You have the right to object to the processing and use of your personal data pursuant to Art. 21 GDPR at any time by simply writing to Price Intelligence GmbH (address) or by sending us an e-mail. We will, however, retain your personal information for as long as it is reasonably necessary for the fulfilment of contractual obligations, for billing and accounting purposes and where such retention is required for compliance with a regulatory or legal obligation to which we are subject.
13) Rights of data subjects (access, deletion, blocking etc.).
At any time, you have the right to access your personal information, its origin and recipient and the purpose for which it is processed and you have the right to have your data updated, blocked or deleted. If you have any questions about any of the above or need further information concerning personal data, you can contact us at any time by email.
In particular, you have the right:
- pursuant to Art. 15 GDPR, to request information regarding your personal data processed by us. In particular, you may request detailed information about the purposes of processing, the type of personal data and recipients to whom your data has been or will be disclosed, the planned retention period, about the right to rectification, erasure, restriction of processing or objection in general, about the right to lodge a complaint, about the origin of your data (if we did not collect it) and the existence of automated decision-making procedures, including profiling;
- pursuant to Art. 16 GDPR, to have any inaccurate personal data about you rectified and to have any incomplete personal data about you and stored by us completed without undue delay;
- pursuant to Art. 17 GDPR, to request erasure of your personal data stored by us unless where processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or the establishment, exercise or defence of legal claims.
- pursuant to Art. 18 GDPR, to restrict the processing of your personal data in the following cases: in as far as you dispute the accuracy of the data; if the processing is unlawful, but you object to the erasure of the data; if we no longer need the data for the purposes of our processing, but you require such data in order to assert, exercise or defend legal claims; or if you have filed an objection to processing pursuant to Art. 21 GDPR;
- Pursuant to Art. 20 GDPR, to receive the personal data you have provided us with in a structured, commonly used and machine-readable format and to request transfer of this data to another controller;
- pursuant to Art. 7 (3) GDPR, to the extent that the legal basis for our processing of your personal information is consent, to withdraw your prior consent at any time. As a result, we will no longer be permitted to continue processing your data based on this consent. Withdrawal will not affect the lawfulness of processing before the withdrawal;
- and pursuant to Art. 77 GDPR, to lodge a complaint with a data protection supervisory authority. For this purpose, you can generally contact the regulatory authority at your place of residence, your place of work or our company’s registered office.
14) Updates of and amendments to this Policy
This version of the Data Privacy Statement is effective as of May 2018.
We reserve the right to update and amend all or parts of this Privacy Statement to ensure that it complies with current legal requirements or where it is necessary due to changes to our website and services.