Competitive analysis.

Our competitive analysis allows you to understand your competitors: who they are, what they offer, how they manage their product ranges and prices in the various categories, and what is their strategy. These insights increase your sales and margins!

Request a demo!

Competitive analysis.

Our competitive analysis allows you to understand your competitors: who they are, what they offer, how they manage their product ranges and prices in the various categories, and what is their strategy. These insights increase your sales and margins!

Request a demo!

Competitive intelligence par excellence.

The analysis of your competitors’ articles, assortments and sales channels will also provide you with information on availability and delivery times, almost in real-time. You can easily define which competitors you want to include in your analysis using the front-end – if you wish, together with our Customer Success Management. A wide range of settings allows you to select the most relevant market segment for your business. We gather competitive intelligence both on the competitors’ websites and on price comparison websites – which significantly improves data quality. You will also learn where your competitors advertise which articles.

Stay on top of competitor activity with our automated price and competition monitoring solution: Win the Amazon Buy Box and boost your ranking in Google Shopping. React faster if your competitors’ stocks are used up. Increase your prices at the right moment and protect your margin! Our competitive analysis will also automatically compare the catalogues of different suppliers. This will enable you to enhance your purchasing process and strengthen your negotiating position.

State-of-the-art interface technology in the Cloud.

Start your competitive analysis with us in just a few days, without investing in highly expensive and complex IT infrastructure. We use your data feeds from Google Shopping and other online marketing channels – there is no need to adjust them. Our flexible export engine can also easily integrate your receiving systems via existing interfaces, including stores, marketplaces, online marketing channels, middleware systems (such as ChannelPilot, productsup, etc.), BI and ERP solutions or pricing engines.

Our modern interface technology allows you to easily integrate the most diverse system landscapes. This is because we provide proven standard interfaces capable of handling mass data, state-of-the-art API interface technologies as well as message queues and feed connections. Whatever technology you need, we have the right solution for your system landscape. Just ask our development team and our IT architects.

„Strategic pricing is one of the most important building blocks in e-commerce. With priceintelligence, we have found a valuable and reliable partner to support us in this area.“

Andreas Kuss
eCommerce Manager

Flexible dashboards

Use our various reports and graphics to track how competitors’ prices change. Or create your own reports using the front-end.

Smart Bots

Our intelligent algorithms can retrieve data at any time, even if the content or structure of the sources has changed.

Immediate notification

We notify you (even several times a day) whenever your competitors’ prices change, by email or through your software, and you can react accordingly.

Data history about your competitors.

Our competitive analysis also offers you a highly relevant history function. Data history shows you how the prices and rankings of your competitors have changed over time. This knowledge is extremely useful, as it allows you to pinpoint interesting developments and trends of your competitors’ price strategy. Thus, you can find out which of your competitors monitor each other, how often they change their prices, react to each other or what profit margin they expect. 

You can use this information to optimise your own pricing strategy – for example, for critical end-of-season sales periods.This type of competitive analysis, which takes into account all data and trends, will also help you to define and successfully enhance your market position.

Our matching algorithm ensures high data quality

Our matching algorithms are pivotal to ensuring accurate and reliable results: we have trained them on hundreds of millions of data records over the years. Our e-commerce experts have constantly refined the process together with our customers. The result? The best possible hit rate. You can specify, either at category or product level, which attributes (e.g. units or quantities) the matching algorithm should use to determine whether a result is correct or not. This ensures that your competitive analysis is always based on valid data.

Our solution offers you fully automated product matching – enabled by our smart, self-learning AI technology. However, we only provide this option if there are exact matches. Alternatively, our hybrid solution allows you to train your system both automatically and manually, thus ensuring that your products can be matched correctly at all times. Moreover, if you have particular matching tasks, for example, because you want to compare your own brands with the competitors’ brands, our data scientists will provide you with a solution tailored to your needs.

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