Blog

E-CommercePreisstrategie 4. October 2021

Black Friday: Win the Discount Battle with Dynamic Pricing

Der Direct-to-Consumer-Vertrieb, kurz D2C oder DTC, ist in den letzten Jahren zu einem der großen Trends im Handel geworden. Wahrscheinlich fragen auch Sie sich: Eignet sich der Direktvertrieb für mein Unternehmen?

by Marie Wetzel

We use cookies

We use cookies on our website. Some are necessary, while others help us improve this website and your experience.

Required / Functional Cookies

Always Enabled

Cookie	Duration	Description
GDPR Cookie Consent Plugin	11 Months	viewed_cookie_policy 11 Months https://priceintelligence.net/en/privacy-policy/ The cookie is set by the GDPR Cookie Consent plugin and is used to store whether the user has consented to the use of cookies or not. No personal data is saved.
GDPR Cookie Consent Plugin	11 Months	cookielawinfo-checkbox-necessary, cookielawinfo-checkbox-cookies-fuer-statistiken + das für Service 11 Months https://priceintelligence.net/en/privacy-policy/ Service cookies are used to provide the user with additional offers (e.g. live chats) on the website. Information that is obtained through these service cookies can possibly also be further processed for page analysis. Tawk provides a live chat for site users. The cookie ensures the functionality of the application across multiple page views. Collects basic information of the user, such as the currently opened page, the language of his browser and his IP address. This serves to optimize consultations via live chat. This cookie is also used to generate statistical data on how the visitor uses the website.
Google Ads Optimization	Session	SID, SSID, APISID, HSID, SAPISID sowie die Secure Varianten Session https://priceintelligence.net/en/privacy-policy/ The cookie is used to store and identify the unique session ID of a user in order to manage the user session on the website. The cookie is a session cookie and is deleted when all browser windows are closed.
Priceintelligence	Session	PHPSESSID Session https://priceintelligence.net/en/privacy-policy/ This cookie is native to PHP applications. The cookie is used to store and identify the unique session ID of a user in order to manage the user session on the website. The cookie is a session cookie and is deleted when all browser windows are closed.
Priceintelligence	1 Year	pll_language 1 Year https://priceintelligence.net/en/privacy-policy/ Saves the last selected language.
Twak	Session, max. 3 Months	tawk.to inc. 187 East Warm Springs Rd, SB298 Las Vegas, NV, 89119 __tawkuuid, tawkUUID Session, max. 3 Months https://www.tawk.to/legal-compliance/ Service cookies are used to provide the user with additional offers (e.g. live chats) on the website. Information that is obtained through these service cookies can possibly also be further processed for page analysis. Tawk provides a live chat for site users. The cookie ensures the functionality of the application across multiple page views. Collects basic information of the user, such as the currently opened page, the language of his browser and his IP address. This serves to optimize consultations via live chat. This cookie is also used to generate statistical data on how the visitor uses the website. This cookie is necessary to ensure the functionality of our chat system.
Twak	Session	tawk.to inc. 187 East Warm Springs Rd, SB298 Las Vegas, NV, 89119 TawkConnectionTime Session https://www.tawk.to/legal-compliance/ Collects basic information of the user, such as the currently opened page, the language of his browser and his IP address. This serves to optimize consultations via live chat. This cookie is also used to generate statistical data on how the visitor uses the website. This cookie is necessary to ensure the functionality of our chat system.

Cookies for statistics

Cookie	Duration	Description
Google / Google Tag Manager	1 Day, 2 Years	Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Irland _gid, _ga , _gat_gtag_UA_xxxxxxxx_2 1 Day, 2 Years https://policies.google.com/privacy?hl=de This first-party Google Analytics cookie is used to distinguish users when collecting information about their page views. It collects information for visitor statistics.
Google Adsense	1 Year	Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Irland _gcl_au 1 Year https://policies.google.com/privacy?hl=de This first-party cookie is for the "conversion linker" functionality - it takes information from the ad clicks and stores it in a first-party cookie so that conversions outside the landing page can be assigned.
Linked In	1 Day	LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland licd, bcookie, li_gc, li_mc 1 Day https://de.linkedin.com/legal/cookie-policy?trk=homepage-basic_footer-cookie-policy This Linked In cookie stores completed actions on this website. We use this cookie to analyze data and adjust marketing accordingly.
Visitors Action Pixel from Facebook	3 Months	Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Irland _fb_pixel 3 Monate https://www.facebook.com/about/privacy/ When using the Facebook pixel, data can also be transferred to the USA. If you give your consent to the use of marketing cookies, the Facebook pixel will also be stored on your device.