As digitisation continues to gain momentum and consumers’ trust in e-commerce channels increases, it is easy to lose control over how consumers perceive your brand. With priceintelligence, you can manage and protect your brand value in e-commerce
With our solution for brand governance, you protect your brand. Not only will you immediately become aware of RRP undercutting, but you will also be able to identify unauthorised merchants selling your products. You can monitor how retailers present your products, and you compare it with the way they present your competitors’ products.
With priceintelligence you can find out which online retailers undercut your recommended retail price particularly frequently and which do so very early. You uncover unauthorised sellers who offer your products online. You can also identify popular retailers who sell your competitors’ products – and try to win them over.
Optimising the quality of your product data through compelling product titles, attributes, descriptions, and images will improve the chances of your products being found and of getting the all-important conversion. Tracking and analysing online catalogues of competing brands will also allow you to tap into trends in online merchandising.
„For manufacturers, implementing brand protection strategies is rather expensive. We help you to simplify this process significantly. Our software shows you which retailers often and significantly undercut the recommended retail price and which ones are worth partnering with.”
Customer Success Manager
Our dashboards, reports, and a variety of graphs will help you make the right strategic decisions based on reliable data. We have developed these tools with several brand manufacturers and have continually optimised them. Should you require further, more specific reports, our BI and Data Science team will be happy to implement a solution according to your individual needs.
With priceintelligence, you can start within a few days, without any integration. As a rule, we use simple exports – such as CSV files from your ERP system or existing data feeds for your sales channels.
Set up the alerts you need and be notified immediately by email of price changes and MAP underruns. The advantage: With the alerts, you will be instantly aware of any worrying trends in the future.