Brand protection in e-commerce.

As digitisation continues to gain momentum and consumers’ trust in e-commerce channels increases, it is easy to lose control over how consumers perceive your brand. With priceintelligence, you can manage and protect your brand value in e-commerce

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Brand protection

Brand governance made easy.

With our solution for brand governance, you protect your brand. Not only will you immediately unmask MAP (Minimum Advertised Price) violations, but you will also be able to identify unauthorised merchants selling your products.  You can monitor how retailers present your products, and you compare it with the way they present your competitors’ products.

Bild: GUI des priceintelligence Produktes mit mehreren Farben

Knowing exactly what happens in online commerce

You can even spot past infringements because your brand
may have been in our extensive database for quite some time.

Good retailers,
bad retailers

With priceintelligence, you can easily track online retailers who sell your products most frequently and earliest below the minimum advertised price or the recommended retail price. You uncover unauthorised sellers who offer your products online. You can also identify popular retailers who sell your competitors’ products – and try to win them over.

Against counterfeits.

You can immediately spot e-commerce websites that sell fake and white-labelled products of your brand and unmask image and content theft.  Furthermore, you can easily find out which retailers are frequently offering counterfeit products online – and immediately take appropriate measures.

Catalogue governance.

Optimising the quality of your product data through compelling product titles, attributes, descriptions, and images will improve the chances of your products being found and of getting the all-important conversion. Tracking and analysing online catalogues of competing brands will also allow you to tap into trends in online merchandising. 

Protect your brand.

For manufacturers, implementing brand protection strategies is rather expensive. We help you to simplify this process significantly. Our software will allow you to identify exactly which retailers repeatedly violate your policies and which are worthwhile as future partners.“

Laurenz Kögler
Customer Success Manager

Tailored to your needs and ready to use.

Dashboards and reports.

Our dashboards, reports, and a variety of graphs will help you make the right strategic decisions based on reliable data.  We have developed these tools with several brand manufacturers and have continually optimised them. Should you require further, more specific reports, our BI and Data Science team will be happy to implement a solution according to your individual needs.

Export and import.

With priceintelligence, you can start within a few days, without any integration. As a rule, we use simple exports – such as CSV files from your ERP system or existing data feeds for your sales channels.

Alerts.

Set up the alerts you need and be notified immediately by email of price changes and MAP violations. The advantage: In future, whenever you receive alerts, you can react immediately.

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