Blog.
Software architect Roman Ignatov joins Price Intelligence management team
The management of Price Intelligence continues to grow. With Roman Ignatov, the team is complemented by an experienced IT colleague, who will be responsible for the technological development of the Market Analytics Suite as Vice… Continue Reading
Marketplace expert Martin Schade joins Price Intelligence
As of the beginning of 2022, experienced brand and marketplace expert Martin Schade joines Price Intelligence as Vice President Product. After ending his career as a Bundeswehr officer, Martin Schade switched to the world of… Continue Reading
6 Questions on Price Optimization – Your Guide to Successful Pricing in E-Commerce
Price optimization is crucial for you as an online retailer. In hardly any area of the retail industry does price play such a large role as in e-commerce. You experience it every day: online retail… Continue Reading
How to prepare your online store for the Christmas season in 6 steps
Year after year, the Christmas shopping season is the high season in retail, and the number of sales in e-commerce is also steadily increasing. According to a recent study, online retailers generate a good quarter… Continue Reading
Black Friday: Win the Discount Battle with Dynamic Pricing
Black Friday is just around the corner. For months, the entire online retail has been preparing for the biggest discount battle of the year: Products are selected, inventories stocked up, strategies worked out, advertising campaigns… Continue Reading
Competitive Pricing vs. Dynamic Pricing: Automated Pricing Strategies in Comparison
Product ranges are getting bigger and bigger, there is more and more competition, and the distinguishing features between individual suppliers are getting increasingly smaller. Due to the existing market transparency and simple comparison possibilities (e.g.… Continue Reading
Market Intelligence for Brands and Manufacturers
Data is one of the most valuable assets for companies. In today's digital age, the success of strategic decisions depends largely on the scope and quality of data collection and information analysis. The enhanced features… Continue Reading
D2C: Is direct sales worthwhile for my company?
Definition: What is D2C? Direct-to-consumer, D2C or DTC for short, has become one of the big trends in retail over the last few years. In D2C sales, brands and manufacturers sell their products directly to… Continue Reading
Perfect Data Match: The Combination of External Market, and Internal Company, Insights
Companies face the challenge of remaining competitive and adapting to a constantly changing environment: optimized processes, new products and improved services. What you need for this is a deep understanding of the customer, a detailed… Continue Reading
Online marketplaces – lifeline for retailers vs. image loss for fashion brands
The pandemic has given online retail a boost that will continue in 2021 – because external circumstances have changed in a radical way. In cases where shopping on the internet has not yet long become… Continue Reading
