Blog.

Roman Ignatov
2. March 2022

Software architect Roman Ignatov joins Price Intelligence management team

The management of Price Intelligence continues to grow. With Roman Ignatov, the team is complemented by an experienced IT colleague, who will be responsible for the technological development of the Market Analytics Suite as Vice… Continue Reading

Martin Schade
18. January 2022

Marketplace expert Martin Schade joins Price Intelligence

As of the beginning of 2022, experienced brand and marketplace expert Martin Schade joines Price Intelligence as Vice President Product. After ending his career as a Bundeswehr officer, Martin Schade switched to the world of… Continue Reading

Preisoptimierung
1. December 2021

6 Questions on Price Optimization – Your Guide to Successful Pricing in E-Commerce

Price optimization is crucial for you as an online retailer. In hardly any area of the retail industry does price play such a large role as in e-commerce. You experience it every day: online retail… Continue Reading

presents
13. October 2021

How to prepare your online store for the Christmas season in 6 steps

Year after year, the Christmas shopping season is the high season in retail, and the number of sales in e-commerce is also steadily increasing. According to a recent study, online retailers generate a good quarter… Continue Reading

Black Friday
4. October 2021

Black Friday: Win the Discount Battle with Dynamic Pricing

Black Friday is just around the corner. For months, the entire online retail has been preparing for the biggest discount battle of the year: Products are selected, inventories stocked up, strategies worked out, advertising campaigns… Continue Reading

Competitive Pricing
9. September 2021

Competitive Pricing vs. Dynamic Pricing: Automated Pricing Strategies in Comparison

Product ranges are getting bigger and bigger, there is more and more competition, and the distinguishing features between individual suppliers are getting increasingly smaller. Due to the existing market transparency and simple comparison possibilities (e.g.… Continue Reading

Market Intelligence
8. July 2021

Market Intelligence for Brands and Manufacturers

Data is one of the most valuable assets for companies. In today's digital age, the success of strategic decisions depends largely on the scope and quality of data collection and information analysis. The enhanced features… Continue Reading

Business woman
9. June 2021

D2C: Is direct sales worthwhile for my company?

Definition: What is D2C? Direct-to-consumer, D2C or DTC for short, has become one of the big trends in retail over the last few years. In D2C sales, brands and manufacturers sell their products directly to… Continue Reading

data analysis
18. March 2021

Perfect Data Match: The Combination of External Market, and Internal Company, Insights

Companies face the challenge of remaining competitive and adapting to a constantly changing environment: optimized processes, new products and improved services. What you need for this is a deep understanding of the customer, a detailed… Continue Reading

online shopping
3. February 2021

Online marketplaces – lifeline for retailers vs. image loss for fashion brands

The pandemic has given online retail a boost that will continue in 2021 – because external circumstances have changed in a radical way. In cases where shopping on the internet has not yet long become… Continue Reading

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