13. October 2021

How to prepare your online store for the Christmas season in 6 steps

Year after year, the Christmas shopping season is the high season in retail, and the number of sales in e-commerce is also steadily increasing. According to a recent study, online retailers generate a good quarter… Continue Reading

Black Friday
4. October 2021

Black Friday: Win the Discount Battle with Dynamic Pricing

Black Friday is just around the corner. For months, the entire online retail has been preparing for the biggest discount battle of the year: Products are selected, inventories stocked up, strategies worked out, advertising campaigns… Continue Reading

Competitive Pricing
9. September 2021

Competitive Pricing vs. Dynamic Pricing: Automated Pricing Strategies in Comparison

Product ranges are getting bigger and bigger, there is more and more competition, and the distinguishing features between individual suppliers are getting increasingly smaller. Due to the existing market transparency and simple comparison possibilities (e.g.… Continue Reading

Market Intelligence
8. July 2021

Market Intelligence for Brands and Manufacturers

Data is one of the most valuable assets for companies. In today's digital age, the success of strategic decisions depends largely on the scope and quality of data collection and information analysis. The enhanced features… Continue Reading

Business woman
9. June 2021

D2C: Is direct sales worthwhile for my company?

Definition: What is D2C? Direct-to-consumer, D2C or DTC for short, has become one of the big trends in retail over the last few years. In D2C sales, brands and manufacturers sell their products directly to… Continue Reading

data analysis
18. March 2021

Perfect Data Match: The Combination of External Market, and Internal Company, Insights

Companies face the challenge of remaining competitive and adapting to a constantly changing environment: optimized processes, new products and improved services. What you need for this is a deep understanding of the customer, a detailed… Continue Reading

online shopping
3. February 2021

Online marketplaces – lifeline for retailers vs. image loss for fashion brands

The pandemic has given online retail a boost that will continue in 2021 – because external circumstances have changed in a radical way. In cases where shopping on the internet has not yet long become… Continue Reading

12. October 2020

Purchasing meets Start-up

Under the main topic "purchase meets start-up" Price Intelligence could convince with the topic "minimize expenditure for market observation" in the "Beschaffung aktuell". We are pleased about this publication. The magazine presents monthly the whole… Continue Reading

12. August 2020

From retail store to multi-channel retailer | SPIELE MAX customer talk

"From retail store to multi-channel retailer" was the name of the presentation at the K5 digital. Andreas Kuss, E-Commerce Manager at SPIELE MAX, gave an exciting insight into the evolution of the toy chain store… Continue Reading

12. August 2020

Partnership with KIT takes SaaS solution priceintelligence to a new level

Price Intelligence and the SDSC-BW - Smart Data Solution Center Baden-Württemberg will collaborate in the future to offer data-driven support to companies in retail and manufacturing environments in pricing and competitive analysis as well as… Continue Reading